Giggles
| Giggles Foodstuffs | |
| |
| main brand | |
| Foods and Snacks distributor | |
| Motto: | "Putting A Smile In Your Belly" |
| CEO: | Hal Poindexter |
| Operation | |
| Region(s) of operation: | Multi-system |
| Based in: | Dione (Saturn) |
| Historical information | |
| Founded: | 3990 (115 years from present) |
| [Source] | |
Giggles (stylised as giggles), a producer of cheap, easily affordable food, is a direct competitor of SBSIST and has struggled consistently against it in the early years of its founding. In the years since however, the company has specialized its product palette and conquered a niche but nonetheless substantial market for itself. In the current year, giggles is mostly known for its wide variety and combination of tastes in its products. While this has shaped their image in the public eye, giggles still produces a substantial amount of regular consumer grade foods.
History[edit | edit source]
Giggles was founded in a time where SBSIST dominated the low-cost, low-quality food market in the solar system, thanks to its contracts with the Interstellar Governed Space Agency, which was a boon on almost every planet. Except Saturn. Holding little influence on the notoriously independent planet, the IGSA could do nothing to affect SBSIST's stagnating sales figures, their cheap but tasteless food of no appeal to the opulent Saturnians.
SBSIST / Giggles Trade War[edit | edit source]
Giggles however, could. Their initial campaign promoted outlandish combinations of tastes, foods and textures, such as their now trademark drink, the Avocado Caramel Macchiato. Used to tasteless protein paste, the masses of Saturn quickly responded to the offer of acquiring food that had actual taste for roughly the same price of their regular rations. This did not go unnoticed with SBSIT and after the first reveal of giggles stock value, numerous inter-solar shipments vanished, only for giggles flavors to re-emerge on SBSIST shelves weeks later.
Unable to afford the long-winded legal battle, and uncertain that it could be won either, giggles opted to instead infuse their products with an agent that would rapidly degrade them without the proper counter-agent, which in turn would be transported much more securely.
(WIP)
Company Policy[edit | edit source]
Hello, I'm Hal Poindexter, CEO of giggles. We here at giggles focus on one thing and one thing exclusively: To make you, the consumer, happy. Our products are the tastiest you will find, putting a smile in your belly every time you enjoy one of them, from our classic Avocado Macchiatos to our new and bold Mackerel & Cheese Bars. We're not like other interstellar conglomerates, trying to swindle you out of your money with cheap, vat grown meat or tasteless protein nutrient bars. No, we offer you the maximum amount of flavor for your money, with each of our edibles containing at least 40% more flavorings than that of our competitors. That is the giggles guarantee. So dig in and make your belly smile.
Sub Brands[edit | edit source]
In 3989, giggles market researchers noticed a loss of market share with their core target demographic, the upper echelon of saturnian society. The brand's popularity with the broad masses had led to a lose of appeal with the rich and famous, who now seemed to regard giggles as basic and unbefitting of their elevated status. To counteract this, the marketing department launched the 'shaxiao' brand, under which they released a series of high quality products to recapture the planet's elite. Shaxiao products featured even more elaborate combinations of flavors than the baseline of giggles, and introduced a whole new palette of them exclusively available to their product line. While experiencing a slow start, shaxiao has been announced a success in 3995, but was discontinued in 3999 following a stagnation and recline in growth, leading to a merging of its products wtih the regular giggles products.
